Brand Development / Brand Guidelines
The Turnkey Retrofit service is a homeowner-centric renovation journey which will transform the complex and fragmented renovation process into a simple, straightforward and attractive process.
It empowers building owners with guidance, follow-up and digital tools for a smoother renovation journey.
Clio was contracted to develop the logo, brand and brand guidelines that are being rolled out to all of the project partners Europe-wide.
The brief was to create a simple logo mark and versatile brand language that could be applied across a wide variety of screen and print-based materials.